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Respect Understand Love Enjoy

RULE® makes up Karl's "Four Simple Steps:"   : Respect, Understand, Love, and Enjoy.

RULE® is an exciting initiative to help create peace and joy around the world. We offer our programs to schools, religious and spiritual organizations, youth groups, and other organizations interested in making the world a better place for all.

Following these "Four Simple Steps" results in having better relationships with everyone in your life, having more confidence in yourself, having less stress - more ease and grace, and generally living a more fulfilling, joyful life.

RULE®  was developed from the idea that we are all one. We are all beings with needs, desires, beliefs, and emotions. We may look different, but inside, where it counts, we want the same things. We want to be valued and heard. We want our children to be safe. We want to have a purpose, and we want to find happiness. RULE® allows us all to get what we want.

  • Respect the feelings, opinions, beliefs, and cultures of others.
  • Understand that others have feelings, opinions, beliefs, and cultures as real to them as yours are to you.
  • Love yourself and others and everything you do.
  • Enjoy each moment of every single day.


There are more moments in a week than there are minutes in a year.   Choose to live each moment according to RULE®.

When we have mastered RULE® and treat ourselves and others according to its tenets, we realize a reward far greater than our effort.

As much as we might like to live our lives based on RULE®, we may not know how.   We live our lives based on our beliefs and our perceptions, and when those no longer serve us, how do we change?   That is the key to Karl's work.   He can show you how - to empower you to live the life you want to live, the life you dream to live.

Contact Karl R. Zimmer III for more information.

Get your RULE® T-shirts, totes, and other products by clicking here: I RULE® the world.

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